Treating Yourself Expo Cup
The paper trail for this name starts with a Toronto trade-show weekend in July 2010, not a competition, so this page tells the expo's story and says plainly where the record stops.
- 49results on record
- 2010–2014years in our data
- 5editions
- 34matched to strains
- Toronto, Ontario, Canadalatest location
01Beginnings
The earliest documented chapter is a convention-hall weekend. From 16 to 18 July 2010, the Metro Toronto Convention Centre in Ontario, Canada, hosted what was billed as the first annual Treating Yourself Medical Marijuana and Hemp Expo1. A reviewer from the online retailer Everyonedoesit.com credits the team at Treating Yourself Magazine with putting the show on1.
Beyond that, the origin story is thin. The available source names no founders and gives no reason for launching the event, so neither is covered here. One more caveat: the page title says "cup", but the only source describes an expo, with no judging or awards. Whether the expo and a cup are linked is unconfirmed, so everything below is about the expo.
02The story so far
The 2010 show doubled as a launchpad. Roor Bongs used it to announce a vaporizer collaboration with Herborizer1. Several well-known seed banks exhibited, among them Greenhouse Seeds, DNA Genetics and Serious Seeds1. Alongside those established names, the reviewer says the first edition also introduced a number of younger companies from around the globe1.
The only account we have comes from Everyonedoesit.com, which treated the weekend partly as a sourcing trip and said some of the new products on show would soon be added to its own range1. The available source does not document any later editions, so the story here ends with that first July.
03Culture and community
According to the reviewer, the programme went well beyond stalls, taking in fashion shows, live music, talks and seminars, stand-up comedy and documentary screenings1. There was also a social side event, a boat outing called 'Hemping on the High Seas', which the reviewer recalled fondly1.
The crowd, as described, mixed trade outlets, professionals and medical experts, with manufacturers, retailers and customers on the same floor1. Clothing, consumables, seeds and smoking accessories were reported as especially popular1. Visitors could also try vaporizers in a dedicated vapour lounge, described in the source as 4,600 feet1. The review is one visitor's impression, so treat the atmosphere as reported rather than measured.
04Where it stands now
The only dated source in hand is a press release published on 27 July 2010, nine days after the expo ended1. It does not describe a second edition, a current schedule or the event's present status, and no later coverage was available to check.
The source also does not describe any cup or competition format, so a cup's current status cannot be stated either. Until newer documentation turns up, the record we have covers only the 2010 edition, and what happened after that is unknown to us.
05What's next
No announced plans were found. The 2010 press release looks back at the first show and does not mention a next edition, new dates, a new venue or any cup or awards programme1. If the organisers have published plans elsewhere, they are not part of the sources used for this page.
The results, in our data
CannaLib holds 49 results from this cup across 5 years (2010 to 2014), 34 of them matched to a strain in the catalogue.
Recent first-place strains
| Year | Strain | Category | Entrant |
|---|---|---|---|
| 2013 | Chocolope | Compassion Cup | Rocky Mountain Kush/IMedicate |
| 2013 | Chemo Kush | Private Grower | Urban Grower |
| 2013 | White Berry | Sativa Cup |  Paradise Seeds |
| 2013 | Pain Killer | Indica Cup | Medman |
| 2012 | Atomical Haze | Seed Company Sativa Cup | Paradise Seeds |
| 2012 | Mataro Blue | Seed Company Indica Cup |  Kannabia |
| 2012 | Blue Cheese | Private Grower Cup | Urban Grower |
| 2012 | Chocolope | Compassion Clubs Cup | Rocky Mountain |
| 2011 | Delahaze | Seed Company Sativa Cup | Paradise Seeds |
| 2011 | Grape Escape | Seed Company Indica Cup | Medicinal Cannabis Genetics |
| 2011 | Medi Kush | Private Grower Cup | JB |
| 2011 | Haoma | Compassion Clubs Cup | Vics |
Editions on record
- 2011 · Metro Toronto Convention Centre, Toronto, Ontario, Canada
- 2012 · Metro Toronto Convention Centre, Toronto, Ontario, Canada
- 2013 · Toronto, Ontario, Canada
Sources
Written from the sources above and checked on 2026-10-29. Spot an error? Tell us on the contact page.