Label vs LeafBruce Banner

Bruce Banner: the Hulk that wasn't

Everyone assumes it's named after Marvel's green giant. Its breeder says it was a joke about his own surname. Oregon flagged the name anyway, to protect kids from a superhero who was never in the jar. And in the DNA, the same plant also turns up under a cartoon name.

Holck
The breeder's surname. Swap the o for a u, drop the c, and you've got Hulk. That's the whole joke.
In this story
  1. Word on the street
  2. What the record says
  3. One breeder's joke, 39 sellers
  4. Is it really that strong?
  5. What the DNA says
  6. Half a family tree
  7. So what is Bruce Banner?
  8. Hulk or Holck?
  9. Sources

Word on the street#

Ask around and the story writes itself. Bruce Banner is the scientist who turns into the Hulk, so a strain called Bruce Banner must turn you green and smash your to-do list. Strain guides still tell it that way [5]. It's routinely sold as one of the strongest strains in the world, "around 30% THC".

It's a good story. It's just not the one the breeder tells.

What the record says#

Bruce Banner was bred by Jason Holck of Dark Horse Genetics. In the mid-2000s he crossed Strawberry Diesel with an OG Kush cut and kept the best plants [2]. The name came from a fan at a String Cheese Incident show who started calling him "Bruce Banner" while chasing more of his Strawberry Kush [1]. Basically, a concert-goer's nickname that stuck.

In 2008 Holck opened Delta 9 Alternative Medicine in Denver, one of Colorado's first 20 dispensaries, with Bruce Banner among its first 12 strains. He kept it in-house for about two and a half years before releasing it, and "Bruce Banner drop days" drew queues [1].

Then, in 2016, Oregon's cannabis regulator put Bruce Banner on a list of strain names it said could appeal to children, alongside Girl Scout Cookies and Charlotte's Web [1]. Holck's answer was blunt: the name "was a joke based on my last name" [1]. Holck, Hulk. The comic-book link was a pun, not a promise.

Figure 1

From a concert nickname to a flagged name

Key dates for Bruce Banner. Market and cup entries come from CannaLib's records.

  1. Jason Holck crosses Strawberry Diesel with an OG Kush cut and keeps numbered phenotypes.

  2. At a String Cheese Incident show, a fan starts calling Holck "Bruce Banner". Holck, Hulk.

  3. Holck opens Delta 9 in Denver, one of Colorado's first 20 dispensaries. Bruce Banner is one of its first 12 strains.

  4. After about two and a half years in-house, it's released. "Bruce Banner drop days" draw queues.

  5. Bruce Banner #3 hash places 3rd at the High Times US Cannabis Cup two years running.

  6. Oregon's regulator lists Bruce Banner among names that could appeal to children. Holck: it was a joke on his last name.

  7. Ranks #54 of 26,118 names in Washington market data: 96,052 lots.

  8. Holck warns growers about fake Bruce Banner seeds. CannaLib now counts 39 sellers.

Sources: Cannabis Now (7 Oct 2016); Cannigma; Home Grow TV (Apr 2024); CannaLib cup results and Washington market data

One breeder's joke, 39 sellers#

Fame did to Bruce Banner what it does to every big name: everybody wanted a piece. CannaLib holds Bruce Banner listings from 39 different breeders and seed banks, and 305 strain and product names contain the words Bruce Banner. In Washington's market records from 2018 to 2021 it ranks 54th of 26,118 strain names (the top fifth of one percent), with 96,052 inventory lots, meaning batches on the shelf, sold under it. Holck himself now spends airtime teaching growers to spot fake Bruce Banner seeds [3].

The family tree has drifted too. Most listings repeat Strawberry Diesel × OG Kush, but we count 19 different ways of writing the lineage, including Ghost OG versions, "OG Kush 2004" versions, backcrosses and autoflowers. It's a game of telephone, played by 39 breeders.

39
breeders and seed banks selling a Bruce Banner
305
strain and product names containing "Bruce Banner"
#54
of 26,118 strain names in Washington market data, 2018–2021
2,365
flower lab tests for Bruce Banner and Bruce Banner #3

Is it really that strong?#

Here the legend mostly holds up. Across 1,834 flower tests, Bruce Banner's median THC is 23.4%. (The median is the middle result: line up every test from weakest to strongest and it's the one in the centre, with half the tests above and half below.) That's higher than either of its stated parents: OG Kush tests at a median 20.0% and Strawberry Diesel at 17.8%. That's unusual. Plenty of famous names test well below their hype.

The "30%" figure is real too, but it sits at the top of the range, not the middle. One test in ten reaches about 30%. Think of 30% as the tallest kid in class: real, but not who you'll usually meet. Sellers' claims lean on that top end: the median claim for Bruce Banner #3 is 30%, against a lab median of 22.9%.

Figure 2

Strong, but "30%" is the top tenth

Seller claims, lab median and typical lab range (the middle 80% of tests, ignoring the weakest and strongest tenth so one freak jar doesn't skew things) for Bruce Banner, Bruce Banner #3 and its two stated parents.

Claimed (median of sellers)Lab medianTypical lab range
Data table
StrainClaimed (median)Lab medianTypical rangeTests
Bruce Banner27.0%23.4%16.6%–30.0%1,834
Bruce Banner #330.0%22.9%16.6%–27.9%531
OG Kush–20.0%13.3%–25.8%2,874
Strawberry Diesel–17.8%13.1%–22.7%431
Source: CannaLib strain_lab_potency and seller claims, freeze 2026-09-29

What the DNA says#

A public genotype panel of 2,264 cannabis samples includes several sold under Bruce Banner names [6]. Unlike Pineapple Express, they agree with each other. Samples sold as Bruce Banner, Bruce Banner #3, Banner and Strawberry Diesel OG all measure as one plant: kinship scores of 0.47 to 0.50, the level you'd expect from cuttings of a single mother. (Quick refresher: kinship is a family-resemblance meter that runs from 0, total strangers, to about 0.5, the same plant twice. Above 0.354 counts as the same plant.)

Then there's the sixth member of the family. A sample sold as Scooby Snacks, a name borrowed from a cartoon dog's biscuits, also passes the same-plant test against every Bruce Banner sample. Yes, really. Shaggy would be thrilled.

Figure 3

One plant, four Banner names and a cartoon

Measured kinship between the Bruce Banner sample and each other member of its clone family. Above 0.354 counts as the same plant. "S 1" is the label published with that sample.

Sold under a Banner nameSold under another name
Data table
Sample (as sold)Kinship to Bruce Banner
Bruce Banner #30.499
S 10.482
Strawberry Diesel OG0.470
Banner0.466
Scooby Snacks0.371
Source: Phylos panel (ENA PRJEB49958), CannaLib kinship analysis; every pair in the family passes

Scooby Snacks passes, but only just: 0.37 against a line of 0.354, well below the 0.47–0.50 of the Banner samples. It's the kid who scraped into the club by a hair. Its breeder, Archive Seeds, describes Scooby Snacks as Face Off OG × a Platinum Girl Scout Cookies cut [7], and in the panel it also sits close to the Girl Scout Cookies family. Two readings fit: a Bruce Banner cut sold under a cartoon name, or a relative so close it barely clears the bar. One sample can't say which.

Half a family tree#

We also checked the stated parents. A real parent scores near 0.25; below 0.125 doesn't fit. Picture a family reunion. The OG Kush side turns up and looks vaguely like family: 0.14, consistent with a relative. The Strawberry Diesel side doesn't: −0.20, less related than two random samples, as if they'd walked into the wrong party. Ghost OG, named in some listings, scores 0.01.

Figure 4

The OG side fits. The Strawberry Diesel side doesn't.

Measured kinship between the Bruce Banner sample and the closest sample of each stated parent.

FitsDoesn't fitExpected for a real parent (0.25)
Data table
Stated parentKinshipVerdict
OG Kush0.144consistent
Ghost OG0.009does not fit
Strawberry Diesel-0.199does not fit
Source: Phylos panel (ENA PRJEB49958), CannaLib pedigree check

That doesn't prove the Strawberry Diesel story wrong. The panel's Strawberry Diesel sample is just one plant sold under that name, and Strawberry Diesel itself is a contested strain: its own terpene results are more inconsistent than those of about 95% of strains. Holck's original Strawberry Diesel may simply not be the plant in the panel. CannaLib's evidence on the lineage stays split, close to a coin toss: 8 pieces for Strawberry Diesel × OG Kush, 9 against.

So what is Bruce Banner?#

Put the record and the measurements side by side and Bruce Banner comes out as one of the rare hyped names where the plant mostly lived up to the legend.

Figure 5

What the data can and can't confirm

Each line is a separate kind of evidence: 2,365 flower lab tests, 409 lab terpene profiles, 14 listing sources, six DNA samples and the breeder's own account.

A strong THC flowerConfirmedMedian 23.4% across 1,834 tests, above both stated parents. "30%" is real but it's the top tenth of tests, not the norm.
One plant behind the nameConsistentSamples sold under four Banner names measure as a single plant.
Named after the HulkNoThe breeder says it was a joke on his surname, Holck. The Hulk link is a pun people took literally.
Strawberry Diesel × OG KushHalf fitsThe OG Kush side fits the DNA; the Strawberry Diesel sample in the panel doesn't. Evidence split 8 for, 9 against.
Only sold as Bruce BannerNoA sample sold as Scooby Snacks passes the same-plant test, just. Bruce Banner listings come from 39 sellers.
Sources: CannaLib strain_lab_potency, strain_terpene_profile, strain_supported_value; Phylos panel kinship; Cannabis Now 2016

So, according to the data, Bruce Banner is a genuinely strong Colorado cut that has mostly stayed itself. The samples agree, the potency is real and tests above both parents, and the OG Kush side of its family tree shows up in the DNA. The legend gets two things wrong. The "30%" is the best tenth of jars, not a typical one. And there was never any Hulk in it, just a breeder with a name that sounds like one, and a concert-goer who noticed.

Oregon flagged the name as one that could appeal to children, to protect them from a superhero. The superhero was never there.

Your turn

Hulk or Holck?#

Did you know the name was a surname joke? Now tell us about your Bruce Banner: what the label said, how it hit (did you turn green?), and where it came from. With 39 sellers out there, where your seeds came from matters. Post it with #HulkOrHolck and tag CannaLib.

Bruce Banner / #3 / other: ________ Label THC: __% How it hit (1–5): __ Seeds (breeder: ________) / clone / jar Smelled like: strawberry / diesel / OG / something else

Grow Scooby Snacks? Tell us whether yours smells more like strawberry and fuel or more like cookies. Your nose helps us work out which plant it really is.

Sources#

  1. "Banned Buds Week: Bruce Banner", Cannabis Now, 7 Oct 2016. Holck's quote, the String Cheese Incident story, Delta 9 (2008), the Oregon flagged-names list. cannabisnow.com
  2. Cannigma, Bruce Banner strain: breeding history (Strawberry Diesel × Cold Creek Kush, an LA OG cut; Strawberry Kush #1, #3, #5). cannigma.com
  3. "REAL Bruce Banner #3, FAKE Seeds, and history of Dark Horse Genetics", Home Grow TV, 7 Apr 2024. buzzsprout.com
  4. CannaLib corpus, freeze 2026-09-29: listings from 14 sources naming 39 breeders; 1,834 Bruce Banner and 531 Bruce Banner #3 flower tests (typical range = 10th to 90th percentile); Washington State market data 2018–2021; cup results incl. High Times US Cup 2014 and 2015 (Bruce Banner #3 hash, 3rd) and HighLife Cup 2020 (1st, American varieties).
  5. Example of the Hulk story: GreenState, Bruce Banner strain review. greenstate.com
  6. Phylos Bioscience genotypes, European Nucleotide Archive PRJEB49958 (2,264 samples). Same-plant rule: KING-robust kinship > 0.354 with every pair in the family passing. Parent check: expected 0.25, fit at 0.125 or more.
  7. "What is Scooby Snacks weed?", MERRY JANE: Archive Seeds, Face Off OG × Platinum GSC. merryjane.com

Pull the thread

Compare the Bruce Banner card with the DNA twin. Everything above is checkable in the same CannaLib tools we used.

Live from CannaLibOpen full page →

This opens the real CannaLib page inside the story, so it only loads when you ask.

Same data, as JSON
curl "https://api.cannalib.org/v1/catalogs/strains?q=Bruce%20Banner&limit=5"
CannaLib corpusstrains, aliases, lab tests, DNA panels, cup results

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